We created Real People Giving from a Tony Robbins event.
We want to make a give-back company, so we don't have to ask people to donate.
We could create unique products that are good for somebody.

One of the driving forces behind Real People Giving was we knew we wanted to help that delivery system of the coffee with the aloe in it. Although they can, they don't have to take another pill, and many do.

It's a gateway to get them to open up to taking care of themselves, getting rid of that gut microbiome issue that they have. We found that if we can heal the gut, we can heal the man or woman.

The cognitive problems go away. The brain fog goes away. So it's just a huge spin for that.

Real people can participate in the giving while taking care of themselves, which is huge. Everybody loves that, and then they go out and talk about it. We call it the ripple effect.

We call that drop in that pebble in the pond, and you see that ripple effect across the ponds to the other side.

Not only is that ripple, helping other veterans, other veterans' families, and just regular people that are not in the military to get healthy, but the give goes on forever.

We wanted to create a company that would live far beyond us, that ripple effect, help one to help one, fantastic.